







The identity of each country's national brand constitutes the economic, cultural, social and historical roots of that country. With a little research we can see that the components of the verbal and visual identities of the national brand of different countries consist of the name of that country and a word that expresses the semantic essence of that country. Originality It was proposed as the export brand of Iran The word {authenticity} has a lot to do with our homeland. Because the essence of Iran is the land of authenticity. This characteristic is evident in all that comes from Iran. Due to its historical, cultural and ethnic diversity, as well as the variety of events that have taken place in this land, in dealing with any Iranian phenomenon, it first demonstrates its authenticity. It has become involved and Iranian goods are not without it.